入学要求 Requirement：
学术要求：At least a good second class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University.
英语要求：IELTS 6.5
学费 Tuition Fee：2011/2012 £10,750
课程特征 Course Features：
The programme aims to teach students about the principles and practice of public relations by examining the structure of the PR sector and the way it works. The programme will cover the history and development of public relations in different parts of the world. It will explore career opportunities in PR and the skills that are important in this profession. It will examine basic PR strategies and the use of research to inform PR campaigns and to measure their impact and effectiveness. Case studies will be used to illustrate successful and ineffective PR campaigns and teach students how to construct their own PR campaigns and to determine the most appropriate techniques to use in respect of specific promotional challenges. The course will also cover corporate advertising and public relations and will examine how commercial businesses use PR techniques to promote themselves to their customers and employees.
课程内容 Course Content ：
Core:
•Public Relations: Principles and Practice
•Public Relations: Strategy, Planning and Implementation
•Corporate Advertising and Public Relations
•Research Methods and Management I
•Research Methods and Management II
•Dissertation
Option modules (one from the following):
• The International Context of Mass Communication
• News Management, Communication and Social Problems
• Advertising and Cultural Consumption
• Technology, Culture and Power: Global Perspectives
• Film as Mass Communication
• The Digital Economy
• International Political Communication
• Global Cinema
教学与评估 Teaching and Assessment：
Teaching is by a combination of lectures, seminars and tutorials. Assessment is by means of essays, research methods assignments and a dissertation of 15,000-18,000 words.