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课程名称:格拉斯哥大学媒体管理硕士课程
课程类型:硕士课程-媒体硕士
学校名称:格拉斯哥大学 University of Glasgow
学校位置:苏格兰
课程长度:12个月
开学日期:10月
 

介绍:

入学要求 Requirement:

学术要求:The normal standard of admission is at least a 2.1 Honours degree.

英语要求: IELTS 6.5

学费 Tuition Fee:2011/2012         £11,500

 
课程特征 Course Features:

The Masters in Media Management examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate.

•If you are an aspiring or existing media manager, or have a strong interest in the media and creative sectors, this programme has been designed for you. It combines advanced-level media and management-related studies with a special focus on media economics and on media and cultural policy.

 
课程内容 Course Content :

Core courses
•Media economics
•Media and cultural policy
•Strategy and organisational performance
•Research methods.

Options courses may include
•International business strategy
•Intellectual property law
•Issues in audience management
•Human resource management
•Financial analysis.

 
职业前景 Career Prospects:

You will be prepared for a range of management careers across the media sector, including economics, business strategy, media policy, intellectual property rights and marketing.

At the same time, the programme offers an academically engaging and rewarding experience allowing you to embark on policy advisory and consultancy roles or to pursue further postgraduate studies.
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