入学要求 Requirement：
学术要求：First- or upper second-class honours degree from a UK university, or equivalent overseas/professional qualification
英语要求：IELTS 6.5
学费 Tuition Fee：2011/2012 £13,200
课程特征 Course Features：
This programme is designed for recent graduates who wish to pursue a marketing career, but have not previously studied marketing or management in any depth.
It offers detailed understanding of marketing functions, in terms of delivering both corporate and customer value. You will develop relevant interpersonal skills alongside a critical understanding of the competitive environment and the demands this places on organisations. Following the taught part of the programme, your three-month project may be practical or academic in nature.
课程内容 Course Content ：
Core modules: Introduction to Marketing, Accounting and Control, Consumer Insight, Measuring Marketing Effectiveness, Digital Marketing, Data Driven Marketing, Strategic Marketing Intelligence, Strategic Marketing Decisions, Delivering the Value Proposition, Key Personal Skills
Plus: Dissertation
教学与评估 Teaching and Assessment：Essays, case studies, presentations, coursework, examinations, dissertation
职业机会 Career Opportunities：Variety of roles in marketing