入学要求 Requirement：
学术要求：Second-class honours degree or equivalent qualification/experience.
英语要求：IELTS 6.5 or equivalent
学费 Tuition Fee：2011/2012 £11,440
课程特征 Course Features：
Design at its essence connects creativity and innovation. Excellence in design gives companies the means to gain competitive advantage by creating attractive propositions for more demanding customers. Managing the generation and successful exploitation of new ideas is crucial for all companies. This pathway is aimed at individuals eager to develop a career in Design Management that is relevant to a wide sector of service and manufacturing industries. You will be encouraged to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financiers, lawyers, and clients in the pursuit of the best design thinking.
You will be able to develop your thinking and skills in the following Design Management challenges:
• The relationship of a consumer focus and design processes
• The relationship of design and law, especially in intellectual property
• Brand equity development in excellent design
• New product development processes
• Finance and design
教学与评估 Teaching and Assessment：
Oral presentations, seminars, exhibitions and portfolio presentations of practical work, written assignments, reviews