入学要求 Requirement：
学术要求： A first- or upper second-class undergraduate honours degree or equivalent professional qualification.
英语要求：IELTS 6.5, with not less than 6.5 in Writing and 6.0 in the other sections. Internet TOEFL with 90 overall including 24 in Speaking and 25 in Writing.
学费 Tuition Fee：2011/2012 £12,795
课程特征 Course Features：
A distinctive feature of this programme is mix of core and option courses, which enable you to strengthen your perspective of key functional areas of management, including:
•accounting and finance
•entrepreneurship
•strategic management, and
•corporate governance and social responsibility
课程内容 Course Content ：
Autumn term: you take Accounting and Finance for Managers ▪ Buyer Behaviour ▪ Global Business ▪ Marketing Management ▪ Marketing Research.
Spring term: you take Global Marketing Management ▪ Research Methods, and select options from Corporate Governance and Social Responsibility ▪ International Entrepreneurship ▪ International Marketing Communications ▪ Marketing Strategy ▪ Strategic Management.
Summer term: You undertake an independent research project considering the factors that influence marketing decisions and implementation success in overseas markets.
教学与评估 Teaching and Assessment：
You will be assessed by a combination of unseen and open-book examinations, individual essays, group coursework, and presentations – as well as the research proposal and project report.
职业机会Career opportunities:
Our International Marketing degree programme may be attractive if you are seeking to pursue a career in: advertising; brand and product management; marketing research and consultancy; international marketing; sales management; public relations and research, or wish to undertake doctoral study.