入学要求 Requirement：
学术要求： •You will require a good Upper Second class honours degree or equivalent professional qualification in marketing or a business or a management-related subject with a significant marketing content.
英语要求：•evidence of competence in written and spoken English (IELTS overall score of 7.0 with no element under 6.0, or TOEFL IBT score of 100 with no element under 25) if your first language is not English.
学费 Tuition Fee：2011/2012 £16,500
课程特征 Course Features：
Marketing touches all aspects of an organisation and helps shape and direct corporate strategy. The development of world class marketing and sales skills has never been more critical, with a number of economic reports identifying the enhancement of marketing and sales capability as one of the key challenges facing the enterprise sector.
The MSc Strategic Marketing is designed as a specialist Masters for Marketing and Business graduates that want to learn, research and practice Marketing in a global context. An extended portfolio of Marketing subjects are offered to expand undergraduate business and marketing knowledge and skills with a clear focus in both research-led teaching and on marketing in practice.
Based at our purpose-built campus in Stockton, the programme is aimed at candidates with significant academic or work-based experience of marketing, and seeks to enrich and build on existing knowledge as a base for a successful high-level career in industry or the public services or for further research study (e.g. PhD).
CIM
The programme is recognised by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing with maximum exemptions given.
课程内容 Course Content ：
The MSc Strategic Marketing consists of 8 core modules (4 each term) and a dissertation and runs over a period of 12 months commencing in October.
Term 1 module:
•Marketing Strategy
•Marketing Psychology
•Stakeholder Brand Management
•Marketing Science
Term 2 module:
•Marketing Intelligence
•Integrated Marketing Communications
•Global Marketing
•Social Marketing
Term 3 --- Dissertation:
The MSc Strategic Marketing culminates in a 12,000-word dissertation on a business topic chosen by you, and overseen by a faculty supervisor with relevant academic/consultancy experience. The dissertation is an independent piece of research. It provides an opportunity to conduct an in-depth investigation, at an advanced level, of a relevant issue in marketing. This is a very rewarding part of the learning experience.