入学要求 Requirement：
学术要求： One of the following:
A good UK honours degree (minimum lower second class)
Equivalent overseas degree recognised by Aston University.
英语要求：one of the following:
TOEFL score of 620 (paper based) or 260 (computer based) with a TWE of 5, or 105 (internet based) with a minimum score of 25 in writing and speaking and 23 in listening and reading
IELTS score of 7 overall (with a minimum of 7 in writing and speaking and 6.5 in listening and reading).
学费 Tuition Fee：2011/2012 £16,000
课程特征 Course Features：
This MSc in Marketing Management is designed to meet the needs of graduates who have not previously specialised in marketing but now wish to do so. Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed.
课程内容 Course Content ：
Compulsory Modules
BMM601 Marketing Management
BMM646 Analysis for Dissertation Research
BMM603 Market Research
BMM604 Marketing Strategy.
Elective Modules (Choose four)
BFM234 Accounting for Non Financial Managers
BMM640 Integrated Marketing Communications
BMM645 International Marketing Management
BMM641 Marketing Psychology
BMM644 Services Marketing
BSM900 Strategic Management
BMM643 E-Marketing
BMM642 Strategic Brand Management
教学与评估 Teaching and Assessment：
The eight taught modules are assessed through a mixture of examinations and coursework. The taught element of the programme is complemented by a substantial piece of research leading to the completion of a dissertation.
Professional accreditation:
This programme has been approved and accredited by the Chartered Institute of Marketing to provide direct entry onto the CIM Professional. Diploma in Marketing and entry to the Chartered Postgraduate Diploma in Marketing but this also requires work experience.
Career opportunities:
Examples of jobs taken up by our recent graduates include:
• Assistant Brand Manager - Procter & Gamble
• Assistant Marketing Manager - Hyundai
• Marketing Specialist - Starbucks
• Brand Manager – Pepsico International (Cyprus)
• Brand Manager - Mattel
• Junior Consultant - Ernst and Young.
Personal development:
Students will acquire skills in the following areas: giving presentations; team working; report writing; negotiation and IT skills.
Modules taught on this MSc will enable students to develop a wide range of technical and transferable skills demanded by graduate employers in addition to knowledge and understanding of marketing processes and procedures.
Key areas of marketing professional practice covered include:
• Marketing research covering research design: questionnaire design and sampling; data analysis using statistical techniques including correlation and factor analysis, regression, cluster analysis/MDS, SPSS
• Marketing planning, market-led innovation, pricing and marketing channel strategies
• Marketing strategy including segmentation and targeting, competitive positioning
• Brand portfolio building as part of a team in an extended simulation using the Markstrat software
• Marketing psychology including consumer decision-making processes and influences
• International marketing management including market research, selection, promotion and pricing strategies
• Marketing communications including designing and evaluating marketing communications plans and the promotional mix
• Services marketing including sector differences, measuring service quality, application of business process reengineering.
Other knowledge areas and skills developed during the programme include:
• Financial statements including Ratio Analysis, Income Statements, Balance Sheet and Cash Flow
• Management accounting, Cost Volume Profit and contribution analysis
• Multi-cultural teamwork and presentation skills developed through group-work
• Analytical skills developed through research dissertation.