入学要求：
学术要求：
We expect one of:
• A first- or upper second-class honours bachelor's degree from a United Kingdom university
• The equivalent from an overseas university
• a professional qualification which we judge to be at a comparable level.
Your degree must be in a relevant business-related subject, with an appropriate marketing or strategy component, or relevant work experience.
GMAT®
Candidates with certain overseas degrees, some professional qualifications, or postgraduate diplomas, may be required to take the GMAT®, to show a well-balanced score. If you are asked to take the GMAT, please make an early application and arrange for your results to be sent directly to WBS.
英语要求 ：
If English is not your first language, you must demonstrate oral and written fluency in English. We accept:
• IELTS test score of at least 8
• TOEFL test score of at least 670 (paper-based), 293 (computer-based), or 115 (internet-based).
We will require your language certificates as evidence. Your test should be less than two years old.
学费 Tuition Fee：The fee for 2011-2012 overseas students is £18,500 full-time.
课程特征 Course Features：
With an international reputation for both marketing and strategic management, WBS is the ideal place to improve your understanding of these crucial business disciplines.
Our course is unique in blending marketing with strategy. Research-inspired, highly focused, and intensive, this taught degree will develop your ability to critically evaluate and apply new concepts and approaches in marketing and strategy.
Pursue your specific interests in strategy and/or marketing through a choice of elective modules and final dissertation.
课程内容Course Content：
Core modules
I got an excellent experience and sound academic knowledge.
Maria Kypraiou, MSc Marketing & Strategy 2005
Market Analyst, TNS
In order to gain expertise in the core elements in marketing and strategy, you will be required to study six core modules. These are all assessed, by a mix of examinations and coursework.
• Issues in Marketing: Theory & practice
• Issues in Strategy: Theory & practice
• Research Methods for Marketing & Strategy
• The Environment of Business
• Advanced Marketing Management
• Advanced Strategic Management
Elective modules
To complement your core studies, you will select three modules from a wide range on offer. The modules listed below are offered as a guide to the range likely to be available to you.
• The Diffusion of New Products
• Dynamics of Strategy
• Global Business Strategy
• Marketing Across Cultures
• Marketing Communications
• Strategic Brand Management
• Strategy in Practice.
Our curriculum is approved and accredited by the Chartered Institute of Marketing to provide direct entry onto its Chartered Postgraduate Diploma in Marketing if you choose our elective in Marketing Communications, undertake a marketing-focused dissertation, and meet the CIM's work experience requirements. However, this cannot be guaranteed every year; please contact us if you would like to discuss further.
其他 Others
Opportunities for progression
A Masters degree is an ideal qualification both to boost your career prospects and provide a base for further academic research.
Generally, a Masters course is an intense period of study enabling you to explore a discipline in greater depth than your undergraduate degree. It usually involves writing a dissertation, which offers you the opportunity to research further into a specific area that interests you.
By expanding your area of expertise you will be a valuable resource to employers. Some people undertake postgraduate study because it is essential to their career progression. Others realise that it will enhance their prospects, and add a vocational element to a non-vocational first degree. Often the interpersonal and project-management skills learned during a Masters course make for a far better prospective candidate.
The element of research required in most Masters courses lays excellent foundations for doctoral study. Some participants research their area of interest further, and work towards a PhD