入学要求 Requirement：
学术要求 Entry requirements：
•You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
•All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
•One academic or vocational reference is also required
英语要求：You will need IELTS 6.5 (min reading and writing score 6.0)/TOEFL 560 (min writing score 5)/TOEFL iBT 83 (min writing score 24).
学费 Tuition Fees：2011/2012 £12,250
课程特征 Course Features：
About the course
This is a specialist marketing course that has been developed to meet the demands of the dynamic global markets within which companies operate. It is designed to provide the skills, knowledge, understanding, practical abilities and confidence required by high-achieving marketing professionals. You can also specialise in a field of particular interest through an individual research project.
This programme has been accepted as a Dual Award with The Chartered Institute of Marketing.
We have recently introduced a new framework for our full-time Masters programmes, covering some significant and exciting developments that have come about through consultation with our students, staff and alumni. The new framework will facilitate greater engagement with external businesses and organisations, leading to an enhanced student learning experience.
课程内容Course Content：
The MSc Marketing has been specifically designed to produce graduates capable of making a difference in the marketing arena. Consultation with the marketing industry ensures that what you study is contemporary and that the course as a whole delivers what employers want from graduates.
Core modules
• Strategic Perspectives on Marketing
• Operational Marketing
• Research Methods
• The Customer Experience
• Marketing Contexts*
• Marketing Management*
• Contemporary Issues and Marketing
• Applied / Consultancy Project
* modules which are studied by students who choose to study the MSc Marketing with no specialist routes.
教学与评估 Teaching and Assessment：
Assessments will be carried out on both an individual and group basis, and will include marketing research activities, presentations, case studies, seminar papers, and a marketing consultancy report as part of a ‘live’ project.