入学要求 Requirement：
学术要求：Applicants should usually hold a Bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university. Every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme.
英语要求：Non-native speakers of English will normally be required to have IELTS 6.5 or above (or equivalent).
Please note that the University of Surrey offers English language programmes and is also an IELTS Test Centre.
学费 Tuition Fee：2011/2012 12650pounds
课程特征 Course Features
This MSc programme is designed to provide the skills required to pursue a career in marketing a tourism product. The modules are designed to incorporate established principles of marketing as well as current specialist issues.
On completion of the programme, participants will have an opportunity to be at the forefront of the latest tourism marketing thinking and practice, as well as having the relevant skills to study customers and the environment in which tourism marketing is conducted, communicate effectively with the other departments within organisations and formulate plans that are appropriate for specific tourism products.
This programme is accredited by the Chartered Institute of Marketing and it will enhance the career prospects of participants by providing an internationally recognised, transferable qualification.
The University of Surrey is ranked as the best tourism school in the UK by The Guardian University Guide 2011, The Times Good University Guide 2011 and The Complete University Guide 2011.
This programme consists of six compulsory modules, two modules from a range of optional modules, and a dissertation.
课程内容 Course Content ：
Compulsory Modules
Marketing Communications
This module is designed to provide you with a comprehensive framework for understanding marketing communications at both strategic and operational levels within various contexts. The module introduces you to the concepts, issues, theory and practice of marketing communications.
Tourism Management
The aim of this module is to critically analyse the functions of management within tourism businesses, examining the structure and dynamics of the tourism industry and the operation of tourism businesses. The module includes a one-day fieldtrip to Brighton.
Tourism Services Marketing
This module is designed as an introduction to marketing module. The module is divided into two distinct elements: firstly, the principles of marketing are covered, and secondly, the tourism-specific application of marketing is analysed.
Tourism Social Sciences
This module examines the contribution of social science to the understanding of tourism and aims to develop an appreciation of the complexities of tourism as an industry and a social phenomenon.
Tourism Strategy
The aim of this module is for you to understand, apply and critically evaluate strategic analysis for tourism organisations and destinations. You will be able to evaluate strategies, their appropriateness and the issues that will determine whether or not they are successful.
Research Methods
Introducing the process of research project formulation and the key elements of research design, this module should prepare you to execute your research study for your dissertation in a systematic and scientific manner.
Optional Modules
Destination Management and Marketing
This module is designed to provide you with the opportunity to develop a critical appreciation of the key principles, concepts and techniques associated with destination management and marketing as well as to understand the connection between theory and practice.
Financial Management
This module provides the foundations for understanding, analysing and interpreting financial information, and enables you to apply accounting principles and financial theory across management disciplines and organisations.
Tourism Distribution Systems
In this module the underlying principles and characteristics as well as dynamics of tourism distribution systems are examined. The module focuses on the transformations in the distribution of tourism products, examines key stakeholders and investigates how they interact with each other.
Marketing Research
This module focuses on the critical aspects of marketing research theory and practice to support and improve marketing management practice in an international context.
Sustainable Tourism
Tourism can only exist in the long term upon a sustainable resource base but also faces short-term demands for profits in a challenging market. This module investigates its evolution, growth and future, and the complexities involved.
Tourism Development
This module examines tourism policies, tourism development plans and regulatory mechanisms in a variety of locations and political structures internationally.
Visitor Attraction Management
This module applies the core learning of the programme, including management, finance and organisational behaviour, to the specifics of visitor attraction management.
教学与评估 Teaching and Assessment：
Teaching Excellence
In choosing to study at the University of Surrey’s School of Management you will benefit from our outstanding staff who are committed to management education.
The School prides itself on its high teaching standards and flexible teaching methods, its research excellence and international reputation, and its enviable employment record.
Throughout your time at Surrey you will have access to a range of services and support. The School is committed to developing your study skills through a variety of different teaching methods and tutorials.
Tourism fieldtrip to Cambridge
The Destination Management and Marketing module includes a three-day fieldtrip to Cambridge. It incorporates guest lecture sessions from local and regional destination marketing organisations, as well as a city and college tour. Additionally, you will gain first-hand experience in addressing a specific research problem and conducting marketing research. Insights gained from the field experience are channelled back into producing a theoretical report.
Fieldtrips to Kensington Palace, the Tower of London and Thorpe Park
As part of the Visitor Attraction Management module this year, Tourism MSc students engaged in the challenging tasks of investigating managerial challenges at three of the leading visitor attractions in London, Kensington Palace, the Tower of London and Thorpe Park. In each visit students had the chance to talk to members of the attraction management team and conducted field research in order to explore different managerial issues and reveal the unique challenges faced by these visitor attractions.
While visiting the Tower of London, students had a guided tour by a ‘Blue Badge Guide’ and enjoyed a presentation by the Head of Marketing of the Historic Royal Palaces, and the Head of Visitor and Commercial Services for the Tower of London.
At Thorpe Park, students had the chance to experience the practice of theme park management with a 'back stage' tour of the park. During this, students enjoyed a talk with the park's public relations and finance managers. Students also conducted field research to analyse the 'visitor experience'.
During the visit to Kensington Palace, students were exposed to the new development plans for the Palace and got a 'sneak preview' of its innovative and conceptually revolutionary new exhibition. This was accompanied by a guided tour of the site and a discussion with the Palace’s Visitor Experience Manager and Education Officer.
Fieldtrip to Brighton
As part of the Tourism Management module, you will participate in a one-day fieldtrip to Brighton. The fieldtrip includes a talk and Q&A session with the Director of VisitBrighton and a guided tour led by a ‘Blue Badge Guide’.
During the fieldtrip, you will evaluate the portfolio of tourism attractions and infrastructure in Brighton, and examine issues related to destination rejuvenation and development, and the role of meetings and conferences in destination development and management.
其它信息 Other Information：
Facilities and Resources
The School boasts learning resources which are second to none, housed within the state-of-the-art School of Management building which is wireless networked and benefits from well-equipped computer laboratories, dedicated high-quality seminar rooms and a 400-seat auditorium.
When students wish to relax and meet friends, the School offers a purpose-built student common room, its own coffee shop and the Lakeside Restaurant which, as well as operating as a professional, fully functioning business, is utilised as a fundamental part of the School’s Hospitality Management programmes.
The School also has one of the world’s most extensive ranges of books, journals and e-resources in tourism and hospitality. The Library’s acquisition policy is to purchase every text published in this field. We are a designated depository for United Nations World Tourism Organization (UNWTO) publications.
Tourism at Surrey
Over the last 40 years, Surrey has established a leading international reputation in tourism education and research
Surrey has been consistently ranked as one of the best tourism schools in the UK and is widely regarded as one of the best universities in the world for tourism scholarship
In the recent Research Assessment Exercise (RAE 2008) 90 per cent of our tourism research was rated as recognised internationally and 60 per cent as internationally excellent or word-leading. The profile of tourism and hospitality research was particularly commended by the panel for its world-leading research
The University was the first in the UK to achieve United Nations World Tourism Organization TedQual certification, which all our Tourism programmes hold
The School of Management also holds the Association to Advance Collegiate Schools of Business (AACSB) accreditation, making it the only business school in the world to hold triple accreditation from the UN World Tourism Organization, AACSB and the Association of MBAs (AMBA) (for its MBA programmes)
The School of Management excels in both education and research, demonstrated by our publications and networks, our high rates of employment for graduates and the significant contribution we make to good practice in the tourism industry
Research
Leading researchers
Our academic staff have been recognised for their excellence and contribution to tourism. Past and present academic staff have produced some of the leading textbooks and research theories, including Professor Richard Butler’s Tourism Lifecycle Theory and Professor Brian Archer’s Multiplier Models.
Professors John Tribe and David Airey are world-leading researchers in tourism education. They represent the University of Surrey which holds the chair of the United Nations World Tourism Organization Education and Science Council, are both members of the Academy of the Learned Societies in Social Sciences and have both been Chair of the Association of Tourism in Higher Education. Professor John Tribe is also editor-in-chief of Annals of Tourism Research, the world-leading journal in tourism social sciences.
Research Case Study: Sustainable Tourism Defra Project
The University of Surrey has recently completed a study for the UK government Department for the Environment, Food and Rural Affairs (Defra) on public understanding of sustainable leisure and tourism.
The project was commissioned as part of a larger programme of work for the Sustainable Consumption Programme within Defra. The research explored the willingness of respondents to change their behaviour towards more sustainable alternatives, such as shifting an overseas holiday to a domestic holiday, reducing the amount of travel, travelling by less impacting forms of transport, or doing less impacting things whilst on holiday or at leisure.
The report explains responses to these desired changes in more detail: while there was some interest in doing things differently and with an eye to the sustainability implications of actions, there was little appetite for doing different things and a thorough rejection of travelling less!
Dr Graham Miller, who led the project, said: “The research has proved to be of interest to practitioners as it runs contrary to much of the overly positive survey evidence produced that suggests tourists are ready to flock to sustainable tourism products, but for which there is very little corroborating market evidence.”
Dr Caroline Scarles, Dr Kirsten Holmes and Professor John Tribe were co-investigators on the Defra project.