入学要求 Requirement：
学术要求：Applicants should usually hold a Bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university in a subject related to this MSc.
If an applicant’s Bachelors degree is not in a subject related to this MSc, applicants should have at least one year of relevant work experience to be considered for entry to this programme. However, every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted.
英语要求：Non-native speakers of English will normally be required to have IELTS 6.5 or above (or equivalent).
Please note that the University of Surrey offers English language programmes and is also an IELTS Test Centre.
学费 Tuition Fee： 2011/012 12650pounds
课程特征 Course Features
A famous American writer on management, Peter Drucker, wrote that businesses only need to have two functions: marketing and innovation. Their essential business is to create customers. International marketing management is therefore an ideal preparation for a career in global management in the twenty-first century.
The MSc International Marketing Management, in the University of Surrey’s School of Management, will provide you with a comprehensive framework for understanding international marketing. It will provide you with knowledge of the theory, concepts, issues and practice of international marketing. It identifies processes, contexts and influences associated with international marketing strategies, develops your appreciation both of strategies and plans for different economies and of the implications, monitoring and control of the international marketing process.
The modules consider a wide range of issues in the international marketing field and you will gain an excellent understanding of research and statistics for management.
We enjoy close relations with the local branch of the Chartered Institute of Marketing and host one or two of their functions each year, which our students are encouraged to attend.
课程内容 Course Content ：
Module Overview
You will study generalist modules to give you the essential background to a successful career in international marketing, such as Financial Management, Research Methods, Marketing and International Business Management.
For these modules you will be taught in large lecture classes along with a wide range of students studying other management disciplines. This offers you the opportunity to get to know students from across the School of Management.
Seminars are also offered, and attendance is highly recommended. In the seminars you will work in groups of approximately 25 students, all from the International Marketing Management programme. You will study marketing communications alongside those students studying for the MSc in Marketing Management, and so the lecture classes will be somewhat smaller; seminar classes are again highly recommended. Specialist modules such as International Marketing Management and International Marketing Investigation feature smaller lecture classes.
In the second semester you have the opportunity to select one of your modules from six: Consumer Behaviour; E-business; International Retailing; International Trade; Strategy; and Technology-enabled Marketing.
Each module assumes significant amounts of study time in addition to the nine-week lecture programme and the four to nine weeks of seminars offered per module.
The final piece of work undertaken is an independent piece of original research into a topic of your choice, within this broad field of international marketing management. The length is 20,000 words and it is supervised by a specialist member of staff from the research-active lecturers in the School of Management, many of whom have international reputations.
Module Summary
This programme consists of seven compulsory modules and one optional module from a choice of six, plus a dissertation.
Compulsory Modules
International Business Management
Financial Management
International Marketing Investigation
International Marketing Management
Marketing
Marketing Communication
Research Methods
Optional Modules
Consumer Behaviour
E-business
International Retailing
International Trade
Strategy
Technology-enabled Marketing
Module Descriptions
Compulsory Modules
Financial Management
This module provides the conceptual foundations for understanding, analysing and interpreting financial information. You will learn how to apply accounting principles and financial theory to decision making in modern business organisations. Module content includes the financial environment, corporate governance and analysis of the prime financial statements.
Marketing
This module provides a comprehensive framework for understanding marketing. Integrating theoretical concepts and models with practical application, you will explore the contribution that marketing can make to successful businesses. Theory and case studies are used to analyse environmental conditions, marketplace trends, marketing strategy, marketing planning and the growing influence of technology.
Marketing Communication
You are introduced to the concepts, issues, theory and practice of marketing communications (marcoms) and integrated marketing communications (IMC). This provides an understanding of how marketing communications work in practice, taking into account the context (domestic or international), culture and market characteristics.
Research Methods
This module covers the fundamentals of research practice. It introduces the process of research project formulation and the key elements of research design, namely the choice of unit of analysis, measurement, methods of data collection, and data analysis. Ultimately, the module prepares you to design and execute your research study for your dissertation in a systematic and scientific manner.
International Business Management
The main module content includes drivers and implications of globalisation, the theories of foreign direct investment (FDI), country market evaluation regarding the opportunities and risks brought to multinational enterprises (MNE), institutional home and host country effects on international management, host country effects of FDI, managing human resources across national borders, and managing production and technologies in a global context.
International Marketing Investigation
This module provides an opportunity to apply the theoretical knowledge acquired during the programme to an international business problem. At the end of the module you should be able to undertake a basic investigation leading to conclusions which are theoretically underpinned and empirically identified from the literature.
International Marketing Management
This module provides a comprehensive framework for understanding international marketing. It introduces you to the theory, concepts, issues and practice of international marketing. It develops your appreciation of strategies and plans for different economies and of the implications, monitoring and control of the international marketing process.
Optional Modules
Consumer Behaviour
Consumer behaviour is evident in everyday life and a knowledge and understanding of this subject is beneficial to marketing and strategy formulation. The lectures will focus on behavioural concepts, appropriate research techniques and recent research findings to enhance your understanding of how consumers choose products. Recent trends in consumer behaviour applied to services are also incorporated.
E-business
This module provides a comprehensive framework for understanding the contextual, strategic and operational issues of e-business. It will also develop your ability to link theory with practice. The module identifies contextual influences and industry developments, mapping various business models and analysing how the electronic platform can transform businesses.
Strategy
This module will appeal to you if you are considering a career in business consultancy or in key managerial roles within a broad spectrum of industries. It is intended to provide you with a holistic understanding of the most relevant theoretical approaches to strategy formulation, implementation and control, in the context of either a single-business or a multi–business organisation.
Technology-enabled Marketing
This module provides a comprehensive framework for understanding the contextual, strategic and operational issues involved in the application of ICT to marketing (including databases, the web and mobile technologies). Theory is applied to the analysis of environmental conditions, marketplace trends, marketing technologies, progressive changes in online practice, current developments and future prospects.
International Retailing
This module will help you to understand the extent and nature of retail internationalisation and to critically evaluate theorisations and conceptualisations applied to the internationalisation of this business sector.
International Trade
This module considers issues of international trade from theory and policy perspectives. In particular the module considers how these issues affect the behaviour of firms and the relationship between theory, practice and policy. You will acquire a critical overview of the international movement of goods, services, capital, ideas and people and of the factors affecting the nature, volume, value and direction of such movements.
教学与评估 Teaching and Assessment：
Teaching Excellence
In choosing to study at the University of Surrey’s School of Management you will benefit from our outstanding staff who are committed to management education. The School prides itself on its high teaching standards and flexible teaching methods, its research excellence and international reputation, and its enviable employment record.
Throughout your time at Surrey you will have access to a range of services and support. The School is committed to developing your study skills through a variety of different teaching methods and tutorials.
其它信息 Other Information：
Facilities and Resources
The School boasts learning resources which are second to none, housed within the state-of-the-art School of Management building which is wireless networked and benefits from well-equipped computer laboratories, dedicated high-quality seminar rooms and a 400-seat auditorium.
When students wish to relax and meet friends, the School offers a purpose-built student common room, its own coffee shop and the Lakeside Restaurant which, as well as operating as a professional, fully functioning business, is utilised as a fundamental part of the School’s Hospitality Management programmes.
Surrey also has excellent library resources for marketing. All Marketing programmes provide exemption with the Chartered Institute of Marketing. The School of Management has Economic and Social Research (ESRC) recognition for the high standards of its doctoral training programmes and AACSB accreditation as one of the few UK business schools to have been awarded the coveted hallmark for its teaching and research process.
Marketing Group
With a team of dedicated academics, with both research and practical experience of marketing, working in state-of-the-art facilities, the Marketing Group in the School plays its part in the excellent education and research environment found at the University of Surrey. Members of the Group have written textbooks (Professor David Gilbert), written cases in textbooks (Dr Sue Halliday), written ‘best’ articles for conferences (Dr Sue Halliday) and have been invited to seminars and workshops to give guest lectures (Professor David Gilbert, Dr Jane Hemsley-Brown).
The Group teaches and researches many areas of marketing including branding, innovation, entrepreneurial marketing, service quality, marketing knowledge (creation and dissemination), marketing communications, e-marketing and governance issues, international marketing challenges, relationship marketing, loyalty, trust and commitment, services marketing, consumer behaviour, marketing research and Higher Education marketing.
Guest Speakers
An important feature of the programme is guest speakers who are frequently asked to address students. In recent years we have hosted speakers from companies such as BT, Oyster Bay, large management consultancy firms, marketing research consultancies and other leading academics in this field from other universities.