入学要求 Requirement：
学术要求： Applicants should hold a Bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university. Every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme.
英语要求：Non-native speakers of English will normally be required to have IELTS 6.5 or above (or equivalent).
Please note that the University of Surrey offers English language programmes and is also an IELTS Test Centre.
学费 Tuition Fee：2011/2012 12650 pounds
课程特征 Course Features
This programme is an exciting development which recognises the vital role of the events industry and the need to improve the level of professionalism within it. It is a fitting complement to the suite of Management degrees offered in the School of Management, a leading provider of internationally recognised postgraduate degrees.
By taking this programme you will benefit from the over 40 years of teaching and research experience of staff in the School in key areas of the services sector including hospitality, tourism, food and retail management.
The programme is designed to provide you with an opportunity to develop your knowledge and skills in core areas of business and management generally, and specifically in relation to the international events industry. You will critically explore the issues and problems relevant to the range of situations faced by event managers and other professionals, and will be required to complete a number of challenging and creative assessments including the design, development, execution and evaluation of a real event.
On completion of this programme you will be prepared for a variety of career opportunities in event management including conference and exhibition management, festival management and in other related businesses.
课程内容 Course Content ：
Module Overview
This programme consists of seven compulsory modules, one optional module from a range of three, and a dissertation.
Compulsory Modules
Understanding the Events Industry
This module explores the scale, scope and structure of the international events industry and its links to existing structures in the tourism and hospitality industries. It assesses the economic, social, cultural and environmental impacts of the events industry and its fundamental business models.
Services Marketing: Events
In this module you will explore issues and concepts related to generic services marketing. This is complemented by a specialist seminar in the specific international events industry context. The international events context is explored through the use of specialist texts and industry case studies.
Hospitality and Tourism Operating Systems
This module provides an understanding of the way that hospitality operations function through the adoption of a systems approach. You will analyse a series of hospitality operations, identifying key systems and their interrelationships.
Event Operations Management
In this module, you will plan, market, finance, organise, execute and evaluate an event. It provides an integrative mechanism for a number of other modules, offers first-hand experience of the pressures of event management and builds transferable skills.
Project Management
This module develops your practical understanding of projects and your ability to plan and manage a small to medium-sized event to its successful conclusion.
Financial Management
This module provides you with the conceptual foundations for understanding, analysing and interpreting financial information. It enables you to apply accounting principles and financial theory to decision making in modern business organisations.
Research Methods
Introducing the process of research project formulation and the key elements of research design, this module prepares you to design and carry out research for your dissertation in a systematic and scientific manner.
Optional Modules
Conference and Exhibition Management
Marketing Communications
Visitor Attraction Management
Programme Structure and Modules
Semester 1
Compulsory Modules Credits
Research Methods 15
Hospitality and Tourism Operating Systems 15
Services Marketing: Events 15
Understanding the Events Industry 15
Semester 2
Compulsory Modules Credits
Project Management 15
Event Operations Management 15
Financial Management 15
Optional Modules Credits
Conference and Exhibition Management 15
Marketing Communications 15
Visitor Attraction Management 15
Compulsory Module Credits
Dissertation 60
教学与评估 Teaching and Assessment：
Overall Learning and Teaching Strategy
The learning and teaching strategy includes:
Large group sessions, designed to provide you with an overall framework of the existing knowledge and which will give you sufficient information to follow up details independently
Large group sessions that will introduce you to new issues including controversial topics and recent research that are not dealt with in the existing literature
Small group sessions that will provide opportunities to discuss and demonstrate your learning with your peers and lecturers
Individual supervision, particularly for the dissertation
Each individual module uses a mix of teaching methods to provide a rich and varied learning environment while ensuring that you take responsibility for your own learning. Sessions may take the form of traditional lectures, seminars, tutorials or workshops, or they may be delivered through paper or electronic media.
On average, class contact, including assessment, accounts for between 30 and 40 per cent of your time on the module. For the balance of your time, you will be working on your own or in groups pursuing directed reading, project and assignment work, as well as individual reading and study.
Assessment Strategy
The assessment strategy provides an opportunity for you to demonstrate the extent to which you have acquired or strengthened your understanding, your theoretical and applied knowledge, your abilities of application and critical evaluation, and your powers of synthesis and creativity.
The strategy is designed to include a range of different types of assessment that test your learning and provide feedback during the course of each module. The assessments include unseen, time-constrained written examinations, as well as individual and group work.
The assessment strategy for each module is designed to allow you to demonstrate the extent to which you have met the intended learning outcomes of the module. Each taught module normally provides at least two different means of assessment.
其它信息 Other Information：
Personal Development Planning
You will be supported in personal development planning (PDP) by developing your own research and communication skills through a range of resources and activities. Each postgraduate student is provided with:
A PDP logbook that encourages you to record and reflect on your personal development, especially in relation to research and communication skills
A personal tutor who is available to discuss and support personal development needs
A dissertation supervisor who provides detailed guidance and support on the development of your research and communication skills
Access to support in skill development in academic English, including workshop sessions and support during the writing of the dissertation