入学要求 Requirement：
学术要求：2:i degree or above, or a qualification of equivalent standing.
英语要求： IELTS 7.0, TOEFL (iBT) 105
学费 Tuition Fee：£14540（2012/13）
课程特征 Course Features：
The ways in which media is produced and consumed across the globe are rapidly changing; as industry seeks to manage the challenges of a globalised and knowledge-driven economy, we are increasingly engaging with media in all aspects of our lives. But media also concerns power and politics as well as products. This course will deepen your understanding of these complex dynamics and practices and prepare you for a career in a fast-changing industry.
课程内容 Course Content ：
2 Core Modules: Approaching the Global Media, Creative Communication Strategy
The Option Modules will be offered in the Spring and Summer terms and you will need to choose 3 from the list below.
| Critical ANALYSIS |
culture in practice |
Applied MANAGEMENT |
| Art, Culture and Society |
Brands and Meaning: Theory and Practice |
Creative Business Project (CME) |
| The Dynamics of Cultural Change |
Cultural Entrepreneurship |
Placement & Case Study (ICPM) |
| The Global Audience |
Creativity: from Myth to Management |
Applied Communication Project (GMC) |
| The Global City |
Marketing and Markets |
|
| |
Managing Cultural Organisations |
|
| |
Audience Development and Digital Media Strategy |
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Major Project(Dissertation)
教学与评估 Teaching and Assessment：
Assessment is mainly based on written assignments and projects but in some modules practical work is also assessed. There are no formal examinations. Successful completion of the course will lead to the award of an MA in Global Media and Communication. A Diploma in Global Media and Communication may be awarded to those who complete a specified part of the course.