入学要求 Requirement:
学术要求:2:i degree or above, or a qualification of equivalent standing.
英语要求:IELTS 7.0, TOEFL (iBT) 105
学费 Tuition Fee:£ 14,540 (2012/13)
课程特征 Course Features:
The MA in Creative and Media Enterprises focuses on the special relationship between creative imagination and strategic management. The course is designed to cut across different industries and contexts and will provide both a broad overview of the creative and media industries and a survival kit for the small creative firm.
课程内容 Course Content :
2 Core Modules: Creativity and Organisation, Managing Intellectual Property
The Option Modules will be offered in the Spring and Summer terms and you will need to choose 3 from the list below.
Critical ANALYSIS |
culture in practice |
Applied MANAGEMENT |
Art, Culture and Society |
Brands and Meaning: Theory and Practice |
Creative Business Project (CME) |
The Dynamics of Cultural Change |
Cultural Entrepreneurship |
Placement & Case Study (ICPM) |
The Global Audience |
Creativity: from Myth to Management |
Applied Communication Project (GMC) |
The Global City |
Marketing and Markets |
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Managing Cultural Organisations |
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Audience Development and Digital Media Strategy |
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教学与评估 Teaching and Assessment:
Assessment is mainly based on written assignments and projects but in some modules practical work is also assessed. There are no formal examinations. Successful completion of the course will lead to the award of an MA in Creative and Media Enterprises. A Diploma in Creative and Media Enterprises may be awarded to those who complete a specified part of the course.