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课程名称:斯特莱斯克莱德大学国际酒店与旅游管理硕士
课程类型:硕士课程-旅游 / 休闲娱乐 / 酒店管理硕士
学校名称:斯特莱斯克莱德大学 University of Strathclyde
学校位置:苏格兰
课程长度:12个月
开学日期:9月底
 

介绍:

入学要求 Requirement:
学术要求: Applicants should have a first or second class Honours degree (or equivalent qualification) in Business or Marketing.

英语要求:Applicants must also provide evidence of excellent English language abilities, either achieving a minimum score of 6.5 for IELTS, or 600 for TOEFL. Those with a lively interest in business, together with clear evidence of a desire to work in this area, are encouraged to apply.

学费 Tuition Fee:£13000(2012/13)


课程特征 Course Features:
The MSc IHTM produces students with the managerial skills to take leadership roles within the hospitality and tourism industries.  Students develop a comprehensive understanding of the hospitality and tourism sectors and the wider business environment in which they operate.  Practical and theoretical knowledge are well-balanced, and students are challenged to practice a variety of management skills, tacking real problems in actual business environments.


课程内容 Course Content :

The first semester of the curriculum at Strathclyde reinforces key management theories and concepts shaping current and emerging trends in the international hospitality and tourism management.

•The International Hospitality and Tourism Industry
•Strategic Marketing Management
•Hospitality and Tourism Research: Agendas and Methods
•Hospitality and Tourism Industry Project

In the second semester, the flexibility of the curriculum allows students to choose specialist electives in tourism, hospitality and marketing, according to career aspirations.
•Food, Beverage and Society
•Hospitality and Tourism Entrepreneurship
•The Service Encounter
•Tourist Behaviour
•International Culture and Heritage Marketing
•Destination Marketing and Management
•International Services Marketing
•Sports Marketing in a Global Context
•Retail Marketing
•Brand Management and Strategy


教学与评估 Teaching and Assessment:

Core classes are therefore assessed by a combination of coursework and examination, with the exception of the Research Methods and Industry Project classes which are assessed by coursework only.  Elective classes are also assessed by coursework only.




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