入学要求 Requirement：
学术要求： • A good first degree in a Business related subject from a UK, EC or international institution.
• Other qualifications and experience will be considered on an individual basis.
学费 Tuition Fee：2011/2012 £11,500
课程特征 Course Features：
With communication technologies developing at an unprecedented rate, managing the interface between a business and its customers is an exciting and challenging role for marketers. This course provides a comprehensive study of core marketing principles with a particular focus on key communications issues to prepare students for a career in marketing communications.
Although the course has been primarily designed for students who have already studied marketing previously, it is equally applicable for motivated students who have studied a related subject and wish to develop cutting edge expertise in marketing communications.
课程内容 Course Content ：
The Marketing Communications MSc is one of the specialist programmes in the Marketing MSc suite. The course consists of six compulsory modules, which are shared with other routes in the Marketing MSc suite of courses and two constrained option choices:
Core modules:
• Approaches to Strategic Marketing
• Behavioural Analysis
• Achieving Customer Engagement
• Integrated Marketing Practice
• Applied Marketing, Intelligence and Insight
• Research Methods and Techniques
Marketing Communications modules:
• Direct and Relationship Marketing
• Public Relations and Sponsorship Management
The highlight of the course is the opportunity for students to study and research a topic area related to marketing communications in the form of a dissertation. Previously students have based their dissertations on topics that will help with their careers choices or subjects they have enjoyed studying during the course.
教学与评估 Teaching and Assessment：
The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on group work.
All teaching and assessment is grounded in real life situations and, where possible, live projects are incorporated into the teaching and use is also made of guest speakers.