入学要求 Requirement：
学术要求： A good honours degree 2:1 or above in a relevant area such as Film and Television Studies, Media Studies, Sociology, Communications, Public Relations. Applicants with degrees in other areas or with lower qualifications will be considered if they can demonstrate relevant academic or practical experience and/or professional qualifications.
英语要求：
•IELTS: 6.5 (min 5.5 in all areas)
•TOEFL Paper test: 580 (TWE 4.5)
•TOEFL Internet test: 92 (R18, L17, S20, W17)
学费 Tuition Fee：2011/2012 £12,650
课程特征 Course Features：
This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media. The field of public relations has grown dramatically in the past twenty years and this has had profound implications for the media and other institutions that rely on the media to disseminate knowledge.
课程内容 Course Content ：
Typical Modules
Key Issues in Media Public Relations (30 credits). Module Leader: Dr Milly Williamson
This module will provide students with the essential theoretical background necessary to understand the role of the media in society and the relationship between the media and the growing field of public relations.
Media Marketing and Public Relations (30 credits). Module Leader: Professor Julian Petley
This module examines the role of PR within media organisations, particularly in relation to their promotional cultures. Students will be encouraged to reflect critically and theoretically on the function of PR in relation to the promotional and marketing strategies of a variety of media organisations.
Public Relations, Propaganda and Spin (30 credits) Module Leader: Professor Julian Petley
This module will examine critically what is meant by the term propaganda, particularly in contemporary uses of the term, and will seek to explain why it is necessary to have an understanding of this subject in order to analyse the rise of Public Relations in the fields of politics and the media.
Building a PR Campaign (30 credits) Module Leader: PR Practitioner
This module will provide students with the advanced knowledge, skills and understanding necessary to build a PR campaign and to critically reflect on the role of the PR campaign in the knowledge economy and their own practice.
Media and Public Relations Dissertation (60 credits). Module Leader: Dr Leon Hunt
The dissertation module enables students produce a substantial piece of research on a topic agreed with a supervisor in the area of Media and Public Relations. You will be able to develop your research from the knowledge and skills you were introduced to at an advanced level on the taught modules and you can choose to develop an area of specific interest. Students can chose between a long theoretical dissertation or a project which combines a practical portfolio with a shorter dissertation. You will develop your independent research and study skills under the guidance of an academic expert.
教学与评估 Teaching and Assessment：
The MA will be assessed through a combination of essays, reports, case studies, campaign design and a dissertation.