入学要求 Requirement：
学术要求： Normally we require candidates to have:
•A good honours degree (usually 2.1 or above) in management, business studies or cognate discipline and
•A minimum of two years' marketing and branding experience;
Candidates with only a 2.2 will be considered if they can demonstrate three years' marketing and branding experience. Candidates without a bachelor's degree will be considered if they can show 5 years' senior level branding experience.
英语要求：• IELTS: 6.5 (min 6 in all areas)
•TOEFL Paper test: 580 (TWE 4.5)
•TOEFL Internet test: 92 (R20, L20, S20, W20)
学费 Tuition Fee：£12,650 full-time + £800 for internship
课程特征 Course Features：
The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a compulsory work placement component at a company or a consultancy of 16 weeks. The unique feature of the work placement distinguishes the programme from other Masters in the country.
Besides formal teaching and the Professional Practise, students are exposed to the myriad of practical applications of the theories taught, such as:
•guest speakers from the industry and brand consultancies;
•visits to brand companies and consultancies;
•career talks and presentations;
•visits to the Design Museum and Branding Museum in London.
课程内容 Course Content ：
Core Modules
Corporate Branding Theory
The module aims to provide a critical understanding of corporate branding theory through an examination of key theoretical frameworks. In addition, the course also teaches stakeholder theory, models of corporate brand management and how brand equity is built and measured.
Applied Corporate Branding
The application of corporate branding theory to practice is the main focus of this module which examines issues such as brand positioning and brand architecture, managing retailers’ own brands, managing luxury brands, crafting new branding strategy, building brand equity, brand recovery, corporate rebranding, co-branding and corporate branding and new media.
Strategic Corporate Brand Management and Consulting
Over the course of this module, students have the chance to consider the strategic nature of corporate brand management and its inter-relationships with other business functions.
Strategic Corporate Marketing
This module focuses on corporate marketing. It examines the philosophy and management of corporate marketing at the strategic level and considers its historiography.
Marketing Communications
Over the course of this module, students study the process, theory, social impact and ethics of marketing and corporate communications.
Understanding Business and Management Research
Quantitative and qualitative methods clearly have an extremely important part to play in management research and senior managers benefit from having a thorough grounding in how to appraise research reports and how to use information to improve the quality of their work, the decisions they make, and their understanding of complex management problems.
Dissertation
A research-based dissertation is an integral element of the programme to which considerable importance is attached. It offers students the opportunity to demonstrate their academic competence and professional potential.
Elective Modules (one from)
Global Diversity Management
This module provides an insight into Global Diversity Management by examining how organisations plan, co-ordinate and implement a set of management strategies, policies, initiatives such as training and development activities that seek to accommodate diverse sets of social and individual backgrounds, interests, beliefs, values and ways of work in organisations with international, multinational, global and transnational workforces and operations.
International Business Ethics, Sustainability and Corporate Governance
This module provides students with the chance to consider business ethics, corporate social responsibility and corporate governance in the international context.
Knowledge Management, Social Networks and Innovation
This module explores the intersection between knowledge, social network technologies and innovation.
教学与评估 Teaching and Assessment：
Over the course of two semesters, students take six core modules and one elective. For each of the modules, key principles and concepts are outlined and discussed through a series of lectures. To gain a deeper and broader understanding of the subject matter, students are expected to carry out extensive study of the relevant academic and professional literature.