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课程名称:伦敦时尚学院战略时尚市场营销硕士课程
课程类型:硕士课程-市场营销硕士
学校名称:伦敦艺术大学 University of the Arts London
学校位置:伦敦
课程长度:15个月
开学日期:9月
 

介绍:

入学要求 Requirement:

•学术要求: An Honours degree at 2.1 or above in a related discipline. Applicants with a degree in another subject may be considered, depending on the strength of the application.
OR
•Equivalent qualifications
OR
•Relevant and quantitative industrial experience for a minimum of three years

英语要求:IELTS 7.0 with a minimum of 6.0 in any one paper

学费 Tuition Fee:2011/2012    £13,300

 
课程特征 Course Features:

The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. It has an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum

 
课程内容 Course Content :

Weeks 1-22: Master’s Project Proposal (20 credits); Contextual Studies (20 credits);
Weeks 1-12: Fashion Business Strategy (20 credits); Fashion Brand Marketing (20 credits);
Weeks 13-22: International Marketing and Retail Strategies (20 credits); Marketing Communications (20 credits)
Weeks 23-30: Master’s Project Planning;
Weeks 31-45: Master’s Project (60 credits);             

 

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