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课程名称:伦敦传媒学院出版业硕士
课程类型:硕士课程-媒体硕士
学校名称:伦敦艺术大学 University of the Arts London
学校位置:伦敦
课程长度:45周
开学日期:9月
 

介绍:

入学要求 Requirement:

学术要求: The normal entry requirement for this course is an honours degree. Other qualifications however that are deemed to be equivalent to an honours degree, along with any relevant professional or commercial experience, can be considered in lieu of an honours degree. Applicants will normally be required to attend an interview if resident in the UK. All applicants are required to submit a personal statement with their rationale for applying to the course, plus two references, and any other relevant supporting evidence or portfolio, if applicable.

英语要求:IELTS 6.5 Or TOEFL 90
 

学费 Tuition Fee:2012/13   TBC

 
课程特征 Course Features:

The course offers the choice of two teaching and learning specialisms: a book multi-platform publishing or a magazine multi-platform specialism. It is aimed at people who are aiming to advance their careers to management level within the global publishing industry. Graduates who have completed our postgraduate publishing courses since 1969 can be found throughout the world in senior positions within publishing and communications practice.

The course design and curriculum takes an integrated multiplatform stance. Digital applications are covered throughout your time at the College, across units within either chosen learning specialism. The course is led by specialist staff and enables you to take the lead in the management and production of creative content for a range of audiences via different platforms (web, digital mobile tablets and devices, print etc)

 
课程内容 Course Content :

Phase 1 - 60 credits
•Publishing Culture in the Digital Context: This unit includes - research study development and historical cultural perspectives - cultural media consumption
•Content Creation and Development: This unit includes - market environment - content development - legal frameworks for content
•Content Design, Production and Delivery: This unit includes - design and colour management - content management and print and digital production - marketing and delivery

Phase 2 - 60 credits
•Publishing Management, Practice and Research: This unit includes - publishing management - publishing practice - publishing research
•Future Applications for Digital Content: This unit includes - new digital content market and audience applications - new market strategies and business models - information architecture - cross media content management, including metadata

Phase 3 - 60 credits
•Major Project: This unit includes - a written dissertation to a publishing issue or topic - 12,000 to 15,000 words
Complementing the above taught and assessed learning units the course includes the following additional activities:
•Industry Guest Speakers' Programme: A separate roster to each publishing specialism including digital - book or magazine
•Extension Workshops: In addition students have the opportunity to attend additional specialist workshops that focus on developing knowledge and/or skills in specific areas of interest such as copy editing, academic journals, enterprise, blurb writing and giving presentations, and preparation for work experience with approaches and CV development. These workshops will have an emphasis on practical activities for increasing professional development
•Events and International Residential Summer School: Events and visits for learning and networking, a one week residential summer school and opportunities to visit publishers outside of the United Kingdom

 
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