免费回拨
课程名称:赫瑞·瓦特大学国际时装营销硕士课程
课程类型:硕士课程-市场营销硕士
学校名称:赫瑞瓦特大学 Heriot-Watt University
学校位置:苏格兰
课程长度:12个月
开学日期:9月
 

介绍:

入学要求 Requirement:

学术要求: Good honours degree, or qualification equivalent to, in a related subject, and preferably including some marketing.
Applicants with relevant education and work experience may also be considered.

英语要求:IELTS 6.5 or equivalent.

学费 Tuition Fee:2011/2012     £12,900

 
课程特征 Course Features:

Developed in partnership with the fashion retail visionary, George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and per una for Marks & Spencer), our MSc International Fashion Marketing focuses on all aspects of the fashion retail experience, from design right through to the shop floor.

 
课程内容 Course Content :

Semester 1
•New Product Development
•Retail Marketing 1: Understanding the Fashion Consumer
•Retail Marketing 2: Fashion Brand Management
•Strategic Retail Management

Semester 2
•Fashion Business Development
•Fashion Buying and Merchandising Management
•Fashion Marketing Communications
•Retail Logistics

Over the summer months students undertake a dissertation.

 

关于我们-公司招聘 -文档下载-联系我们-RSS-机构合作-相关链接-网站地图
蓝天留学 上海英申教育信息咨询有限公司 沪ICP备08019203号-1
  沪公网安备 31010402001834号
Copyright ? 2007 Blue Sky Study (BSS). All Rights Reserved.