入学要求 Requirement：
学术要求：Admission is normally open to those with a minimum of a good second class honours degree (or equivalent overseas degree from a recognised institution) or equivalent professional qualification, or other qualification. Applicants who possess a diploma rather than a good second class honours degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development.
英语要求：IELTS minimum level 6.5 overall with at least 6.0 in the reading and writing components TOEFL score of 90 or above (internet-based), plus 4.5 in TWE.
学费 Tuition Fee：2012-13 £12,170
课程特征 Course Features：
This programme provides essential preparation and enhanced opportunities for graduates from any discipline who are seeking to develop the knowledge and skills essential for a successful career in marketing. You gain real-world marketing experience throughout the programme and this is sharpened by undertaking a marketing research project for an organisation, providing you with the further commercial marketing experience that employers are looking for.
课程内容 Course Content ：
in semester one you will study:
•Principles of Marketing
•Marketing Research
•Understanding Markets and Buyer Behaviour
•Principles of Financial Accounting and Statistics.
A research methods module will help to prepare you for the MSc Dissertation or Business Project.
In semester two you will study:
Marketing Management in Practice – this comprises a marketing research project conducted for a commercial or non-profit organisation and an Advanced Strategic Marketing Management online simulation.
You will also take one of the following elective modules:
•Global Marketing Strategy
•Digital Marketing Communication Strategies
•Product Innovation and Brand Strategy.
A Personal Development and Leadership module (running across semester 1 and 2) and Consultancy Skills workshops are provided to enhance your own personal skills development profile.