入学要求 Requirement:
学术要求:Applicants should normally have a good first degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.
Undergraduate Degree Subject: All subjects excluding Business (unless studied in a non-UK context)
Undergraduate Degree Classification: Good 2.2 or equivalent
英语要求:• IELTS: 6.5 overall (minimum 6.0 in all components)
• TOEFL: Internet-based score of 92 overall (minimum 21 in the listening and writing components; 22 in the reading component; and 23 in the speaking component)
学费 Tuition Fee:2012-2013 £13,900
课程特征 Course Features:
The MSc Marketing and Management degree is offered as a 12 month, full-time intensive Master's programme designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.
Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed throughout the course of the programme. The programme prepares students for a variety of general marketing and management roles in both the private and public sector. One of the outstanding benefits of our MSc Marketing and Management is a full third semester of teaching, offering increased contact hours with our highly experienced academic staff.
课程内容 Course Content :
Compulsory Study (140 credits)
Students will select 140 credits from the following module(s).
Name |
Code |
Credits |
Semester |
Brand Leadership |
NBSLM14E-B-SEM2 |
20 |
Semester 2 |
Financial and Management Accounting |
NBSLM11D-A-SEM1 |
20 |
Semester 1 |
Human Resource Management |
NBSLM21D-A-SEM1 |
20 |
Semester 1 |
Intergrated Marketing Communications |
NBSLM36F-C-SEM3 |
20 |
|
Management Skills & Personal Development |
NBSLM32Y-A-YEAR |
20 |
Semesters 1 & 2 |
Marketing Research |
NBSLM34F-C-SEM3 |
20 |
|
Principles of Marketing
|
NBSLM23D-A-SEM1 |
20 |
Semester 1 |
Option A Study (40 credits)
Students will select 40 credits from the following module(s).
Name |
Code |
Credits |
Semester |
E-Business |
NBSLM26E-B-SEM2 |
20 |
Semester 2 |
Entrepreneurship & Small Business Management |
NBSLM28E-B-SEM2 |
20 |
Semester 2 |
International Business |
NBSLM16E-B-SEM2 |
20 |
Semester 2 |
Operations and Supply Chain Management |
NBSLM18E-B-SEM2 |
20 |
Semester 2 |
Retail Operations and Strategy |
NBSLM24E-B-SEM2 |
20 |
Semester 2 |