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课程名称:东英吉利大学市场营销管理硕士课程
课程类型:硕士课程-商务研究 / 管理硕士
学校名称:东英吉利大学 University of East Anglia
学校位置:东部
课程长度:12 个月
开学日期:9月
 

介绍:

入学要求 Requirement:

学术要求:Applicants should normally have a good first degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.
Undergraduate Degree Subject: All subjects excluding Business (unless studied in a non-UK context)
Undergraduate Degree Classification: Good 2.2 or equivalent

英语要求:•  IELTS: 6.5 overall (minimum 6.0 in all components)
•  TOEFL: Internet-based score of 92 overall (minimum 21 in the listening and writing components; 22 in the reading component; and 23 in the speaking component)

学费 Tuition Fee:2012-2013  £13,900

 
课程特征 Course Features:

The MSc Marketing and Management degree is offered as a 12 month, full-time intensive Master's programme designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.

Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed throughout the course of the programme. The programme prepares students for a variety of general marketing and management roles in both the private and public sector. One of the outstanding benefits of our MSc Marketing and Management is a full third semester of teaching, offering increased contact hours with our highly experienced academic staff.

 
课程内容 Course Content :

Compulsory Study (140 credits)

Students will select 140 credits from the following module(s).
Name  Code  Credits  Semester
Brand Leadership  NBSLM14E-B-SEM2  20  Semester 2
Financial and Management Accounting  NBSLM11D-A-SEM1  20  Semester 1
Human Resource Management  NBSLM21D-A-SEM1   20 Semester 1
Intergrated Marketing Communications  NBSLM36F-C-SEM3   20  
Management Skills & Personal Development  NBSLM32Y-A-YEAR  20  Semesters 1 & 2
Marketing Research  NBSLM34F-C-SEM3  20   
Principles of Marketing 
NBSLM23D-A-SEM1  20  Semester 1

Option A Study (40 credits)

Students will select 40 credits from the following module(s).
Name   Code Credits  Semester
E-Business NBSLM26E-B-SEM2  20  Semester 2
Entrepreneurship & Small Business Management  NBSLM28E-B-SEM2  20  Semester 2
International Business NBSLM16E-B-SEM2  20 Semester 2
Operations and Supply Chain Management   NBSLM18E-B-SEM2  20 Semester 2
 Retail Operations and Strategy  NBSLM24E-B-SEM2  20  Semester 2

 

 

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