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课程名称:圣安德鲁斯大学市场营销学硕士课程
课程类型:硕士课程-市场营销硕士
学校名称:圣安德鲁斯大学 University of St Andrews
学校位置:苏格兰
课程长度:12个月
开学日期:9月
 

介绍:

入学要求 Requirement:

学术要求: For students with an English speaking background we are looking for a good undergraduate degree equivalent to a 2.1 or better in a business related programme. There is some flexibility with regard to acceptable degrees and we will tend to accept people who have majored in a subject not normally associated with Business but who have carried a business or organisational subjects as a minor. In addition to this we will take into account work experience so if a student has a good degree meeting the above broad criteria but not in a business related field and has two or more year¿s organisational experience we will seriously consider their application.

英语要求:IETLS 7.0 or TOEFL 105
 
学费 Tuition Fee:2012/2013     £16,350

 
课程特征 Course Features:

The overall aim of this programme is to educate you as a Marketing specialist, and maintain and improve the quality of marketing as a profession. When you add this degree to your qualifications you'll have an integrated and critically aware understanding of marketing and organisations and be ready to take an effective role within them.

 
课程内容 Course Content :

Semester One

Core Modules
MN5001 Contemporary Global Issues in Management
MN5404 Marketing Communications and Buyer Behaviour
 
Option Modules(one choice from the following indicative list)
MN5401 International Marketing
MN5421 Managing People in Global Markets
MN5510 Entrepreneurs and Entrepreneurship
MN5607 International Financial Management
MN5608 Risk Management
IS5102 Database Management Systems

Semester Two

Core Modules
MN5002 Contemporary Conceptual Issues in Management
MN5405 Dialogue and Debate in Marketing
 
Option Modules (one choice from the following indicative list)
MN5501 Scenario Thinking and Strategy
MN5511 Leadership in Organisations
MN5554 Marketing and Society
MN5603 Responsibility, Sustainability and Accountability in Organisations
MN5604 Financial Systems
MN5611 Alternative Investments: Hedge Funds, Private Equity, Socially Responsible Investment, Islamic Finance, Carbon Finance
IS5103 Web Technologies
Semesters One - Three

Core Module
MN5499 Individual Dissertation or MN5498 Group Dissertation

 

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