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课程名称:克兰菲尔德大学战略营销硕士课程
课程类型:硕士课程-市场营销硕士
学校名称:克兰菲尔德大学 Cranfield University
学校位置:东南地区
课程长度:11个月
开学日期:10月
 

介绍:

入学要求 Requirement:

学术要求:a 1st or 2nd class UK Honours Degree (or equivalent Bachelors Degree)
•or a professional qualification (e.g. Diploma from the Chartered Institute of Marketing) and have 5 years' relevant work experience
*Please note: having taken into consideration all your application details, the Course Director may also require you to take Graduate Management Admissions Test (GMAT) and achieve a minimum score of 600.

英语要求:
•test of English as a Foreign Language (TOEFL) - a minimum score of 92 internet test or 580 paper test is required with a minimum score of 21 for writing (please note: if you take the paper test you must also complete the test of written English and gain a minimum score of 4.0). The ETS DI Code for TOEFL is 0822.
•International English Language Testing System (IELTS) – band 6.5 is required, with writing of 6.5.

学费 Tuition Fee: 2012/2013  £16,000
 
课程特征 Course Features:

The Masters in Logistics and Supply Chain Management is an 11 month full-time course which begins at the end of September each year. The course has been developed to produce practical, proactive logistics and supply chain professionals.

Our course is accredited by both The Chartered Institute of Purchasing and Supply and The Chartered Institute of Logistics and Transport.

Students graduating from the Masters meet the conditions specified for full membership of both institutes.

 
课程内容 Course Content :

Term1 (Core modules):
Marketing Strategy and Planning
Marketing Finance
Managing Brand and Customer Equity
Integrated Marketing Communications and Digital Media
Relationship Management and CRM
Marketing, Sustainability and Ethics

Term2(Core modules)
Demand Driven Supply Chains
Sales and Key Account Management
Marketing Research
Marketing Consultancy Project

Term3 & Term4:
Thesis
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