入学要求 Requirement：
学术要求：An upper second class honours degree, or equivalent, in a subject which does not contain substantial amounts of management or marketing.
英语要求： IELTS 7.0
学费 Tuition Fee：2011/2012 £13,000
课程特征 Course Features：
The programme draws on the strengths of the Management School, and provides a multi-disciplinary introduction to the principles, problems and techniques of management and marketing. On completion of the programme you will:
- be able to use management and marketing techniques drawn from specialist disciplines, such as accountancy, New Venture Planning, Marketing Communications and Marketing Strategy;
- understand the nature of management and marketing, the complexity of organisations and how to manage change;
- be numerate and aware of the benefits of statistical techniques in managerial decision-making;
- work effectively in teams;
- be able to write succinct reports;
- be able to define and solve complex problems.
The programme has been designed to meet the needs of graduates who normally do not have a business/ management background, and who wish to develop skills in the full range of management disciplines, together with marketing, such that they can be applied in a business environment. We expect students from a wide range of subject backgrounds to find this programme of value to them.
课程内容 Course Content ：
Students will study a number of compulsory modules:
Learning to Manage
Accounting
Economics for Managers
Operations Management
Financial Management
Marketing
Marketing Communications
Strategic Marketing
Business and Consumer Behaviour
Management of Organisational Change /or New Venture Planning
Research Methods
Dissertation
There will also be support courses in quantitative methods, IT and academic study skills.
评估 Assessment：
Combination of individual and group coursework, examination and dissertation.