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课程名称:兰卡斯特大学电子商务与创新硕士课程
课程类型:硕士课程-商务研究 / 管理硕士
学校名称:兰卡斯特大学 Lancaster University
学校位置:西北地区
课程长度:12个月
开学日期:10月
 

介绍:

入学要求 Requirement:

学术要求:An upper second class honours degree, or its equivalent.

英语要求: IELTS 6.5 min (with no individual score below 6.0)

学费 Tuition Fee:2011/2012        £13,000

 
课程特征 Course Features:

This multidisciplinary programme is designed to help you understand and shape innovation in e-business and e-commerce brought about by Internet, mobile, and multimedia technologies.

The programme focuses on skills and knowledge required to maximise the potential of modern information technologies for innovation in business. To achieve this goal, the programme has been designed as a holistic experience with an equal balance of business and technology topics and with a focus on online and International businesses. The programme provides a unique integration of theory and practice with practice-orientated teaching based on case studies and real-world examples; teaching partnerships with IBM and SAP; regular guest lectures, and company-based dissertation projects.

 
课程内容 Course Content :

The taught programme provides an integrated compulsory curriculum together with two complementary routes (A and B) depending on student preferences. All modules are credit bearing.

Bridging Modules

-Introduction to ICT
-Management in Context
Students from management disciplines are required to take Introduction to ICT and students from computing disciplines are required to take Management in Context. Students from more general disciplines are expected to take both the bridging modules

These two bridging modules are designed to enable students to access cross-disciplinary modules. This means students from management disciplines can take the advanced computing options (Route B) and students from computing disciplines can take the management options (Route A).

Compulsory Modules
-Managing Complexity
-E-Business (including SAP)
-Innovation
-Technology for E-Business
-Managing IT Architecture (IBM)
-Information Management and Strategy
-Business Planning and Finance
-Research Methods, assessed as part of the dissertation for MSc students

Optional Modules
Route A - Management (all)
E-supply chain management; E-marketing; Managing and Learning in Project Environments
Route B - Advanced Computing (any two)
Network and System Security; Mobile Computing; System Dependability, Software Innovation and Entrepreneurs

Dissertation
Industry projects are a vital component of the programme and the dissertation can be either an organisational (working with a business to solve real-world problems) or research-based. Research-based projects offer the chance for in-depth study of a chosen topic, either with the aim of developing current theory or of focusing on a particular technology issue. On organisational projects, students work in small teams (typically three) working for 10 weeks with a company. Student teams act as consultants which enables them to put their learning on the taught programmes into practice on real life projects.

 
评估 Assessment:
Combination of coursework and dissertation.

 

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