入学要求 Requirement：
学术要求：You should have a good first degree (2:1 or higher) in a subject other than a marketing specialisation.
英语要求： IELTS 6 or more in each section and an overall score of 6.5.
学费 Tuition Fee：2011/2012 £13,500
课程特征 Course Features：
Whilst the programme covers marketing management, it also provides many opportunities to gain practical skills in marketing and international marketing through the use of case studies, module assignments, live projects and consulting projects.
课程内容 Course Content ：
Compulsory Modules
Consumer Behaviour Across Cultures
Market Research
Marketing Communications
International Marketing
Marketing Strategy
International Services Marketing
International Distribution Strategy
Multi Disciplinary Project
Relationship and Direct Marketing
Internet Marketing
Choose One
Dissertation
Consultancy Project
职业前景 Career Prospects：
Our programme has been designed specifically to equip you with the skills you need to pursue a career in international (or domestic) marketing, whether that means working with a large multi-national, a smaller company, or even your own business.
Graduates can pursue careers in a number of areas including market research, advertising, consultancy, exporting services marketing, direct marketing and distribution management.