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课程名称:利兹大学企业传播学与公共关系硕士课程
课程类型:硕士课程-公共管理硕士MPA / 国际关系硕士
学校名称:利兹大学 University of Leeds
学校位置:约克郡及汉伯赛
课程长度:12个月
开学日期:9月
 

介绍:

入学要求 Requirement:

学术要求:You should have a good first degree (2:1 or higher) in business, marketing, communications or languages

英语要求: IELTS 6 or more in each section and an overall score of 6.5.

学费 Tuition Fee:2011/2012     £15,500

 
课程特征 Course Features:

Our MA Corporate Communications & Public Relations combines theoretical and practical modules to create a unique educational experience within the subject discipline. This programme seeks to address the key issues in modern corporate communications.
Our brand new MA Corporate Communications and Public Relations Masters programme is designed to equip you for a successful career in corporate communications or public relations.

By exploring the drivers and dynamics of the corporate communication industry, the course covers the key elements of modern theory and practice.

Our course will equip you with the knowledge, skills and approach that will enable you to balance the often conflicting demands of an organisation's stakeholders and deliver clear, consistent communications to all parties.

 
课程内容 Course Content :

Compulsory Modules

Corporate Communications Strategy
Corporate Social Responsibility & Sustainability
Consumer Behaviour  
Marketing Research  
Marketing Communications   
Brand Management & Corporate Identity  
Media Policy  
Public Relations in Practice  
Internal Communications & Change Management  
Relationship & Direct Marketing

Optional Modules
Consultancy Project
Dissertation

职业前景 Career Prospects:
Therefore many opportunities will be available to you upon graduation, whether it be in the public, private or voluntary sector.
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