课程编号：
课程名称：课程类型： 设计
学校名称： University of Leeds
课程长度：12个月
开学日期： 9月
入学要求 Requirement：
学术要求：Upper second or better in First Degree
英语要求： IELTS 6.0
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学费 Tuition Fee：￡11,800
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课程特征 Course Features：
This innovative and distinctive programme is run as a collaborative initiative between the School of Design and Leeds University Business School. The concept behind the programme is the continuing fusion between advertising and design. It is at this point of convergence, along with a rapidly expanding media landscape, from which the most interesting ideas emerge. The programme will focus on a creative approach to solving communication problems in advertising and branding. Alongside this, the study of theoretical modules will provide insight into the strategic thinking necessary to create effective and memorable communication campaigns.
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课程内容 Course Content ：
School of Design Modules
•Visual Communication
• Persuasion
• Integrated Communication
• Creative Direction Or Dissertation
Leeds University Business School Modules
• Consumer Behaviour
• Marketing Communications
• Marketing Strategy
• Advertising
• Media Policy
• Relationship and Direct Marketing (Optional)
• Sales Promotion and Sponsorship (Optional)
• Internet Marketing (Optional)
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