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课程名称:东英吉利大学品牌领袖硕士课程
课程类型:硕士课程-商务研究 / 管理硕士
学校名称:东英吉利大学 University of East Anglia
学校位置:东部
课程长度:12 个月
开学日期:9月
 

介绍:

入学要求 Requirement:


学术要求: 2.1 or equivalent, At least 25% of overall degree assessment in business, management or economics;Applicants without a degree subject in business or economics need at least 3 years of full-time work experience in marketing or strategy;Successful applicants are required to pass an interview with the Professional Course Director


英语要求:IELTS: 7.0 (minimum 6.5 in all components);TOEFL: Internet-based score of at least 100 (minimum 22 in all components); Pre-Sessional English for Academic Purposes course is available: INTO Language Learning Centre

 


学费 Tuition Fee:2011/2012 UK/EU/International Students: £16,000;need to pay a deposit before 31 July


 

课程特征 Course Feature:


Overview
The MSc Brand Leadership degree offered by Norwich Business School is the world's first postgraduate programme in brand leadership.  The world needs people who understand branding, who can build world-leading brands, who can use branding to help lead organisations, and who can lead branding consultancies.


Special Features
The course has a number of features that make it attractive to prospective students and to employers seeking to recruit their next generation of managers. You will have the opportunity to:
• Be involved in creative projects
• Engage and network with top practitioners
• Work in a brand consultancy or brand department (one-month placement)
• Put theory into practice during your placement
• Work with your own personal mentor from a senior professional branding background
• Create your own personal brand and innovative CV - Brand Me
• A chance to enjoy working with a small cohort of students 


 

课程内容 Course Content:


Year 1 Compulsory Study (140 credits)
Students will select 140 credits from the following module(s).
• Brand Now
• Brands and Strategy
• Brands in Action
• Business Research Methods
• Dissertation
• Marketing Research

 

Option A Study (40 credits)
Students will select 40 credits from the following module(s).
• Brands, Society and Culture
• Innovation and Brands
• Integrated Marketing Communications
• Organisational Transformation 


 

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